SB Steve Bailey Design   Strategically Creative, Creatively Strategic  
     
 

American Oil
Eatontown, NJ
Package Design

Situation
American Oil & Supply is launching its own brand of motor oil called American Oil.

Solution
The creative solution provides a careful balance of the American theme with the product's dependability. The oil drop acts as a framing vehicle for content, while the American flag stripes are screened in the background to provide enough patriotism without over-whelming the product label. The design elements are carried out to many different form factors of the product.

 
 
 
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