American Oil
Eatontown, NJ
Package Design
Situation
American Oil & Supply is launching its own brand of motor oil called American Oil.
Solution
The creative solution provides a careful balance of the American theme with the product's dependability. The oil drop acts as a framing vehicle for content, while the American flag stripes are screened in the background to provide enough patriotism without over-whelming the product label. The design elements are carried out to many different form factors of the product.
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